Summertime is communications planning time

While the number of fires to put out may be down to zero on most summer days, that doesn’t mean an annual office file purge should be your only goal during the upcoming three months or so. Here are some activities to consider that will give you strategic insight for the next school year:

• If you haven’t conducted a communications audit in several years, summer is a great time to launch part one – a review of recent outbound content, by an unbiased third party, to see what it is you are really saying. That way, once the school year begins, you can pick up with part two (reviewing what you want to be saying) and part three (finding out what stakeholders are hearing).

• Planning a potential ballot issue for next spring? Summer is the perfect time to set the research calendar to make certain you hear from a cross-section of registered voters – not just the “frequent flyers” who love you and those who think you have no clue how to run a school district.

• Summer is also a good time to step back and consider ways to engage your community more effectively on a long-term basis. A Citizens Advisory Committee – in person, if you have a population that does actually show up for meetings, or virtual, if even free pizza doesn’t draw a crowd – can be a great audience of idea testers and ambassadors.

Patron Insight can assist with these services and many more that are perfect to start during the summer. We also offer an opportunity – in certain cases – of splitting the fees between the current fiscal year (if yours ends June 30) and the next fiscal year to help limit the impact of the cost. All of these are based on the project and timing. Samples of our work in these areas can be viewed on our website. Interested in more information? Contact Ken DeSieghardt, Patron Insight president, at  816-255-0668 or [email protected].