Strategy for defining ‘patron’ is changing.
In the lexicon of public officials, the term “patron” has traditionally been used to define a tax-paying citizen whose resources are used to fund the greater community good, in all its forms.
However, we’re seeing that successful public entities are broadening that definition, and including new groups of individuals. These individuals may or may not show up on the tax rolls, but their understanding of, participation in, and advocacy for your vision are critical to its success.
More information can be found in our Redefining the Word “Patron” white paper.