We believe that an informed educator is our best client. We share our knowledge, expertise and opinions through articles, presentations, newsletters, blogs and training sessions.

Books and Articles

School Communication That Works – An expanded version of Think Like a Patron, with new chapters including “Handling hot topics” and “What your patrons say they want and need in a crisis.”
“My View” column of patron communication, September 2013 issue of School Administrator magazine

Buyer Guides

A Buyer’s Guide to Research

White Papers

Lessons from districts that overcame election night disappointment
Redefining the word “Patron”
Successful school districts nurture their brands
7 things to tell your patrons before a bond
Building the trust you need for your school district to succeed
Tax elections that win
You have a brand problem

Patron Insight Newsletters

Nobody cares about your Mission Statement. Sorry. (January 2021) 
Brand refresh time in 2021? Maybe.
(December 2020)
Don’t forget: We’re all in this together
(October 2020)
Three messages you should deliver in a COVID-19 world
(August 2020)
Voters still support the right plan, communicated well
(June 2020)
Summer vacation? Who said anything about a summer vacation? (May 2020)
The growing call for Life Skills education (April 2020)
Effectively addressing rumors in your school district (February 2020)
Talk about benefits first, then about buildings (January 2020)
Myths and facts about passing a tax initiative
(January 2019)
Overcoming Election Night frustration (November 2018)
Covering the strategic waterfront (October 2018)
Be ready. Don’t get PAC’d (September 2018)
Is it Back-to-School Night already? (August 2018)
A missing piece in your strategic planning process? (July 2018)
Success tips from a seasoned leader (June 2018)
Summertime is communications planning time (May 2018)
A successful split decision (April 2018)
Testing the current attitude: Lawrence (Kan.) Public Schools (February 2018)


Connecting with the two most forgotten audiences
Reimagining Libraries
Selling Trust Targets
NSPRA Action Lab Presentation
How to Pass A School Bond

60-second Seminar

10-80-10 Rule
Back to School Night
Keeping research simple