We believe that an informed educator is our best client. We share our knowledge, expertise and opinions through articles, presentations, newsletters, blogs and training sessions.

Books and Articles

School Communication That Works – An expanded version of Think Like a Patron, with new chapters including “Handling hot topics” and “What your patrons say they want and need in a crisis.”
“My View” column of patron communication, September 2013 issue of School Administrator magazine

Buyer Guides

A Buyer’s Guide to Research

White Papers

Lessons from districts that overcame election night disappointment
Redefining the word “Patron”
Successful school districts nurture their brands
7 things to tell your patrons before a bond
Building the trust you need for your school district to succeed
Tax elections that win
You have a brand problem

Patron Insight Newsletters

Myths and facts about passing a tax initiative (January 2019)
Overcoming Election Night frustration (November 2018)
Covering the strategic waterfront (October 2018)
Be ready. Don’t get PAC’d (September 2018)
Is it Back-to-School Night already? (August 2018)
A missing piece in your strategic planning process? (July 2018)
Success tips from a seasoned leader (June 2018)
Summertime is communications planning time (May 2018)
A successful split decision (April 2018)
Testing the current attitude: Lawrence (Kan.) Public Schools (February 2018)
A key target that’s usually overlooked: Parents of alumni
(November 2017)
Your school, your community and your brand (October 2017)
The benefits of getting an early jump on ballot issue research
(September 2017)
Life’s too short to waste time trying to convert your “committed negative” patrons
(August 2017)
Keeping communications momentum into the new school year
(July 2017)
Candid discussions yield long-term results (June 2017)
A useable strategic plan that’s stress free to create? What a concept. (May 2017)
Tough night at the ballot box…now what?  (April 2017)
School Climate Research should be much more than taking the temperature
 (March 2017)
Without regular research, you don’t really know what everyone is thinking
(February 2017)
Real community engagement isn’t a “program.” It’s a lifestyle.
(January 2017)


Connecting with the two most forgotten audiences
Reimagining Libraries
Selling Trust Targets
NSPRA Action Lab Presentation
How to Pass A School Bond

60-second Seminar

10-80-10 Rule
Back to School Night
Keeping research simple