Finishing strong

The school nurse has been summoned, due to an outbreak of “senioritis.” You’ve giving a passing thought to installing blackout blinds or some other device to keep students’ minds from wandering these last few weeks, days and even hours. You may have even noticed some larger smiles on the faces of your fellow staff members, as the end of the school year fast approaches.

If you haven’t already done so, now is the time to load up on the “thanks for a great year” messages in all your various venues to all your key stakeholders. Whether it was the best year ever, fairly average, or perhaps even difficult at times (aren’t they always, at least at times?), you don’t want to let these moments slip by without multiple mentions of appreciation.

Why? To continue to build your district’s brand, as one that recognizes that it can’t succeed without the help of those key audiences. Even if you can’t put your finger on some specific example of “help” you’ve received from a target group, thank them anyway.

At some point in the future, you’ll need them in your corner (a ballot issue, a tough decision you have to make, etc.). Don’t miss this chance to keep them pointed in that direction, before you’ve lost their attention for the summer.