We believe that an informed educator is our best client. We share our knowledge, expertise and opinions through articles, presentations, newsletters, blogs and training sessions.
Books and Articles
Think Like a Patron (without losing your mind) – 20 years of patron research that can help you focus your district’s communications efforts.
School Communication That Works – An expanded version of Think Like a Patron, with new chapters including “Handling hot topics” and “What your patrons say they want and need in a crisis.”
“My View” column of patron communication, September 2013 issue of School Administrator magazine
November 2013 newsletter
January 2014 newsletter
February 2014 newsletter
Connecting with Patrons Back-to-Communicating
Seven Things Your Patrons Want to Know
Turning Patrons into Partners
Don’t Take the Summer Off
You Can’t Over-communicate