How To

We believe that an informed educator is our best client. We share our knowledge, expertise and opinions through articles, presentations, newsletters, blogs and training sessions.

Books and Articles

School Communication That Works – An expanded version of Think Like a Patron, with new chapters including “Handling hot topics” and “What your patrons say they want and need in a crisis.”
“My View” column of patron communication, September 2013 issue of School Administrator magazine

Buyer Guides

A Buyer’s Guide to Research

White Papers

Redefining the Word “Patron”
Inside Insight/Brand
Inside Insight/Bond Elections
Building the trust you need for your school district to succeed


November 2013 Patron Insight newsletter
January 2014 Patron Insight newsletter
February 2014 Patron Insight newsletter
April 2014 Patron Insight newsletter
July 2014 Patron Insight newsletter
August 2014 Patron Insight newsletter
October 2014 Patron Insight newsletter
January 2015 Patron Insight newsletter
Connecting with Patrons
Seven Things Your Patrons Want to Know
Turning Patrons into Partners
Engaging Teachers
Don’t Take the Summer Off
You Can’t Over-communicate


The 7 Things your patrons want you to know before your next bond or levy election
Selling Trust Targets
NSPRA Action Lab Presentation
Patron Information Pyramid


2009 Missouri Statewide School Patron Research
Sample Research Report
Patron Insight Capabilities Brochure

60-second Seminar

10-80-10 Rule
Back to School Night
Keeping research simple